As the world grows rapidly today, new and more technologies are being invented and
used. It is definitely right to say that technology owns the media, as without
technology, videos, sound recordings, pictures etc will not exist. All these
are extremely vital for the media. For example, reporters now are using camera
phones instead of bulky and heavy cameras to shoot interesting and juicy news.
By using a camera phone, reporters can be discrete about what they are filming
and that will minimize their risk of getting hurt when they are reporting.
Although a lot people might say that we humans own the media as it supplies the
demand of our need for entertainment and what we want to hear, technologies are
far more important than humans, as without technologies, humans would not be
able to attend to their proper entertainment (media). Currently, technologies
are so advanced that the spread of media have gone from taking a whole day to
spread, to within minutes. According to the book Amusing Ourselves To Death,
Neil Postman stated that by “lacking a technology to advertise media, people
could not attend to them, could not include them in their daily business” “Such
information simply could not exist as part of the content of culture. This idea
– that there is a content called “the news of the day” –was entirely created by
the telegraph. Which made it possible to move decontextualized information over
vast spaces at incredible speed” For example, if something happens now,
everyone will know about it within minutes, and if it were 20 years ago, they
would have only found out the news the next morning. Lastly, without all the
advance technologies today, no media could or would be as effective and interesting.
