Saturday, 25 September 2010

The Corporation vs. Ad and Ego

What do you think is the impact on of consumerism on our/your media environment the public's ability (or lack thereof) to remain informed?

Consumers impact the world in several ways; the economy is one of them. With the help of the media today, we consumers are the reason why the economy is rapidly rising and dropping. Advertisements are the main source of provoking us, consumers, into buy a product. Companies find consumer's weaknesses and use them to make consumers buy their product. Firstly, the companies lower our ego, then after, boost our ego up by showing us their "effective" product. For example, if the company is selling acne cream, in its advertisement, it will say something like "Do you get laughed a lot in school because of your ugly pimples? And want to get rid of it? Use this pimple cream now, and within days, all your pimples will be gone". Also, the company will include a before and after picture of a person with a really bad acne, to show the effectiveness its product had on that person. Most of the time, these  advertisements lie about the statistics of the product. Using their products are not 100% guaranteed effective. In addition, I feel that sometimes we, the consumers are getting brain washed by the media. Seeing perfect people on Televisions and Magazines makes us feel that we should or have to be like them in order to feel good about ourselves. Because of the media, we have lost our confidence. A few classes ago, Ms B told us about an experiment a girl did. She had to look into a mirror and stare at her reflection for 15 minutes. In the beginning, the girl saw positive things about her face, but after a few minutes later, she started seeing negative things and became annoyed. Because of the way media portrays perfect people, we are now affected on how we view ourselves. I believe that we need to learn that in the real world, nobody is perfect. Lastly, we consumers are lost, as we are not well informed about the advertising world. We are unaware of what the media is doing to us, making us feel insecure. Humans should believe in themselves, and not get influenced by the media's perfect world or their "effective" product.


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