From the time when I head home from school, I saw lots and lots of advertisement. Advertisements such as H&M, Orange phone company's internet USB, Magnum Gold ice cream, Peugeot Cars, Cartier watches, Ed hardy Hoodies, Lacoste shoes, ClubMed, Dolce & Gabbana, etc. Most of these advertisements were extremely explicit and straight to the point, but one or two ads were a bit subtle. For example, the H&M ad next to the high way in a huge portrait banner. It was obvious that H&M was trying to sent out a message that they sell nice-looking and reasonable prices clothing, as they got a model to wear their cloths, and even stated the price of it next to the ad. Sadly, not a lot of clothing designers these days advertise their clothes in a explicit way. Designers such as Dolce & Gabbana, Tom Ford, and Diesel, are known for their subtle ads. In the Orange internet USB advertisement, it had a boy jumping forward real fast on a pogo stick, and at the bottom, it had the Orange internet USB. This ad was a bit subtle for me, as it took me awhile to realise the message Orange was trying to send out to the public. Orange was telling the viewers that its USB internet goes really fast, and have a lot of gbs. In the night, I watched a film on TV called, "Mall Cop". At one scene, there was a long pause on the Ed Hardy store, and it made me browse the internet up for its hoodies, as I liked its design.
Who might be the target audience?
H&M - Teenagers and even Adults, who loves to follow the fashion trends.
Orange USB internet - Businessman, Adults in general
Magnum Gold Ice cream - Children as they made it glittery Gold in colour, and also Adults. Anyone who have a sweet tooth.
Peugeot Cars - Adults who can afford a decent car
Cartier Watches - Adults, or people who are working.
Ed Hardy Hoodies - Teenagers
Lascoste Shoes - Teenagers and Adults
ClubMed - Families, or a group of friends.
Dolce & Gabbana - Teenagers and Adults who can afford them.
How might the ad influence your decision to purchase this product or service?
Ads influence people's decision, by using different tactics such as logos, ethos, pathos, and photoshop. For example, an ad could make a person feel that she needs help with her oily face, so she would go to the shop and get the face product immediately. Another example, could be if someone sees something that looks attractive, and he likes it, he would go to the store and purchase it. Moreover, sometimes ads would have celebrities in it, in order to lure the public into buying their products.
At the end of the day, Media still somehow manage to manipulate us.
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