TESCO; a huge supermarket chain in England. TESCO express, TESCO mega, TESCO etc. TESCO sells almost all kinds of products, such as, foods, fruits, electronics, clothing, furniture and more. In this advertisement, TESCO was trying to promote its company, but instead of showing the locals its freshness of their product or even the spaciousness it have in their store, it showed a coloured woman. Next to the coloured woman, it had a statement saying, "Fruit Picking: 38 pence/hr", and a slogan, "Every little helps". By using this advertisement, the company is hoping that many consumers would feel bad, and start buying products from TESCO. It used sympathy to get its customers. What TESCO is unaware of is that, it portrayed out the wrong message.
When I first saw this advertisement, I was in utter shocked. I found the ad really ignorant and sad. Not only was TESCO taking advantage of that coloured woman to get buyers, it did not try to fix the problem of their workers low wages. I believe that TESCO should look for ways to change the wages of their industrial workers, and should not put up advertisement like this in the media, as it would only cause more people to be against it.
When I first saw this advertisement, I was in utter shocked. I found the ad really ignorant and sad. Not only was TESCO taking advantage of that coloured woman to get buyers, it did not try to fix the problem of their workers low wages. I believe that TESCO should look for ways to change the wages of their industrial workers, and should not put up advertisement like this in the media, as it would only cause more people to be against it.
Sean,
ReplyDeleteYou really understood the ad well!!! Content is great, grammar and mechincs need work.
Mrs.b